Short-form video · Strategy + Production
We make short-form video that stops the scroll and gets your business seen — strategy and production, handled end to end. Backed by 300M+ views of proof.
The work
Not view counts for their own sake — attention that showed up as sold-out inventory, press, and people walking through the door.
I met a man selling handmade fish hats and filmed his story. The video did over 31 million views — and it didn't stop at views. He sold out his entire first run of 2,500 hats, brought in tens of thousands in sales, and the story got picked up by PEOPLE magazine. Real customers, real revenue, from one video.
A local barbershop wanted awareness. Instead of a normal ad, I built a video around my goat that people actually wanted to watch — it hit 8 million views, and 3,000 people tapped through to the shop's location. That's real intent to visit, not just a number on a screen.
Beyond producing, I consult directly with other accounts on strategy, hooks, and growth — including @jonworld5 (142K followers) and @jonrdelice, plus other pages building their audiences. If you already post but want a sharper edge, that's a room I'm in every week.
I stepped back to study the math and physics behind why people watch — building a model for virality instead of guessing. The first piece out of that work was a sponsored video for Sherlock. It's crossed 371,000 views and is still climbing, with over 1 in 3 people watching the whole thing. The retention graph goes flat right after the opening — meaning the viewers who stay, stay to the end. That's the hard part, and it's repeatable.
What we do
Most agencies hand you a strategy deck and disappear, or film pretty videos nobody watches. We do both halves — the thinking and the making — and own the result.
Hooks, formats, and a content plan built from what actually earns attention in your space. We map where viewers drop and why.
Scripting, filming direction, and editing at the frame level. The details viewers feel but never notice — pacing, sound, the cut that keeps them watching.
We read the analytics like a scoreboard and iterate — doubling down on what works, killing what doesn't.
How it works
Text me. We figure out your business, your goal, and whether this is even a fit. No pitch deck.
I come back with a plan and a bank of hooks built for your niche — the angles most likely to stop your audience mid-scroll.
Scripting, direction, editing. You review, we refine. Videos ship on a schedule, not whenever.
We track what performs and adjust every cycle. The account compounds instead of coasting.
Who it's for
Barbershops, gyms, restaurants, trades — get your name in front of your whole city without ad spend.
Product-led short-form that's native to the feed and actually gets watched, shared, and remembered.
You have the expertise; we make it watchable. Build an audience that knows and trusts you.
Already making content but it's not landing? We find the leak — hooks, retention, format — and fix it.
Who's behind it
I'm Leo. After 8+ years editing and 300M+ views, I stepped back to study the math and physics behind virality — treating attention and retention as variables you can actually model, not vibes. The videos coming out of that work tell the story: near-flawless retention, where after the natural early drop the line stays flat and the people who stay watch to the end. Just Good Videos is that system, put to work for businesses.
Let's talk
Text me and we'll figure out if there's a video worth making for your business.
(973) 803-1365Text only · Atlanta